All case studies
Case study · Mihai Despina
A founder personal brand engineered for compounding distribution.
Personal × brand flywheel
Strategy
The brief
Mihai Despina's personal brand runs in parallel with Direktcar — credibility + reach for the brand, audience equity for the founder. The two compound each other.
What we shipped
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Personal × brand flywheel
Strategy
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Reels + shorts
Format
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Consistent viral hits
Distribution
Services used
How we built this.
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